Copywriting & Content Creation That Helps Your Brand, Business or Organization Stand Out Online and Attract & Convert Your Ideal Audience
If you’ve spent anytime online, you know how challenging it can be to create persuasive web copy, emails, blog articles and other online communications that convey a compelling marketing message that sets your brand or business apart in an increasingly noisy & saturated online world … where there are {at least} hundreds of other brands who do what you do.
Well, that happens to be my superpower.
I help clients determine what makes them unique in the marketplace, and create a compelling, client-attractive marketing message that readily appeals to their ideal clients online through web copy, emails, product copy, blog articles, and other digital marketing communications.
I specialize in engaging health & wellness and ecommerce copy that builds trust with your audience, establishes your expertise and authority, and connects with your ideal clients … so they choose you.
My core service offerings include:
Web Copy VIP Package
Website copy that sets you apart in your niche and helps you attract and close more of your ideal clients and customers.
Includes 3 Key Must-Have Website Pages:
- A client-attracting Home page that grabs attention and gets your right people eager to find out more about your brand, business or organization
- A compelling About page
- A persuasive, sales-generating Program, Services or Work with Me page
Plus:
:: 5 tagline suggestions
:: An in-depth questionnaire so I can get to know all about your brand, business or organization, your ideal clients, and your goals for a successful, client-attracting web presence
:: A Marketing Message Clarity Discovery Session, via phone, where we dive into the questionnaire and work shoulder-to shoulder to determine your ideal client avatar and what makes your brand or business unique in the marketplace. I’ll use this information to create your meaningful difference – the combination of factors that help you stand out online to your right people.
{Web copy packages begin at $3200}
Website Audit & Copy Makeover
:: Strategic review, audit and critique of 3 pages of your website + detailed feedback & copy recommendations for immediate improvements you can make (turning features into benefits, creating benefit-driven headlines, body copy & calls-to-action, providing a clear path to buy your products or engage your services , & more)
Includes:
:: All of the above, plus sample copy you can tweak and use immediately for your website Home page, About page, and Services or Work with Me page
:: Designed to help you get better results from your current website without investing in the full web copy package
{Website audit & copy makeover service begins at $1500 for 3 pages}
More Bookings Every Month: A landing page + email sequence to help you call in and convert your ideal clients and customers
Includes:
:: A persuasive landing page for your website, meant to attract & convert more high-quality email subscribers
:: Plus, a welcome email + short email sequence (5-7 emails, depending on your specific situation), that introduces your brand & business and nurtures your new subscribers, with the goal of getting more complimentary consultation calls, discovery sessions, or paid services booked
{This service package begins at $2100; if you need a stand-alone landing page or stand-alone email sequence, please feel free to reach out to me to discuss.}
Authority Building Content (Blogs & Articles)
:: Blogs and articles that help build credibility with your target audience, establish your expertise, and improve your brand authority.
Includes:
:: Research-only blogs & articles
:: Research + subject matter expert interview-based blogs & articles
{Authority building blogs and articles begin at $500. Investment depends on level of research involved, whether SME interviews are required in addition to research, and article length.}
Ecommerce PDP Page Copy
:: Product copy and descriptions should not be an afterthought. They’re a prime place to sprinkle in differentiated brand personality, and because they’re close to the point of conversion, they have a direct financial impact on sales.
{Please reach out to inquire about PDP page copy rates.}
If you have a different kind of writing project than those listed above, I invite you to reach out to inquire if I have space in my schedule for a custom project. I would be happy to work with you on a custom project if it’s a good fit.
**Monthly retainers & bundled services (for example, 4 blogs per month, etc.) are available.**
What do to next if you’d like to work together:
The Process
#1: Reach out to me via my Contact page and share a few details about your project
#2: I’ll reply within 24-48 hours during normal business hours to set up a short, 15-20 minute call to talk about your project, answer any questions, and see if we’re a good fit.
#3: If all systems are go, we’ll begin the onboarding process, and you’ll be on your way to getting compelling, results-oriented copy for your brand, business or organization!
Kimberly Houston Freelance Writer 