Marketing Communications That Resonate with Your Right People

Is your health-related or ecommerce brand, business, or organization getting lost sea of sameness among all the others in your industry who do what you do?

Or maybe you’re not connecting with your ideal audience because your copy & content isn’t client-friendly, audience-centric, or persuasive.

Or, it could be that your marketing communications are weighed down by dense jargon and language that leaves your ideal clients and customers confused about the benefits of engaging with your brand.

The result?

Whether your brand, business or organization operates in the B2B or B2C space, your “right people” – or enough of them – aren’t reaching out to engage with or buy from you.

Hi, I’m Kimberly.

I’m an experienced freelance health and wellness and ecommerce writer, skilled at transforming complex topics into informative, approachable content that connects with clients & customers, patients, experts, and other stakeholders.

I write website, email & landing page copy, product copy, and authority building content (blogs and articles) for clients in healthcare, healthtech, femtech, health & wellness, and ecommerce.

My superpower is:

:: Helping clients uncover their meaningful difference (also known as USP or points of differentiation) and convey it a way that resonates & connects with their desired audience

:: Transforming complex medical topics into informative, patient-and-client friendly content that appeals to your ideal audience 

:: Creating product copy with differentiated brand personality, so your ecommerce brand stands out among other, similar brands

I’ve written for Health Tech Insider, Novant Health, Wondr Health, New Hanover Regional Medical Center, and several other healthcare systems.

I’ve also written for the apparel brand Champion in the DTC ecommerce space.

For freelance writing inquiries, please reach out to me at kimberly.houston@gmail.com.

I’d love to hear more about your project!